GoHighLevel is a comprehensive all-in-one marketing platform designed to streamline business operations, enhance client interactions, and foster growth across various industries. To accommodate diverse business needs, GoHighLevel offers three primary pricing plans: the Starter Plan, the Unlimited Plan, and the Pro (SaaS) Plan. Below is an in-depth overview of each plan, including their features, pricing, and suitable applications.
1. Starter Plan: $97 per Month
The Starter Plan serves as an affordable entry point for freelancers, solopreneurs, and small agencies exploring marketing automation platforms. At $97 per month, it allows customers to grasp the platform’s capabilities and utilize essential features.
Key Features:
- Unlimited Users and Contacts: Add as many users and store unlimited contacts without additional charges.
- CRM Functionality: Manage all client interactions and data effectively.
- Funnel and Website Builder: Create sales funnels, websites, landing pages, blogs, surveys, and forms.
- Email and SMS Marketing: Craft and send professional emails and SMS messages to customers.
- Social Media Scheduling: Schedule social media content directly within GoHighLevel.
- Calendars and Appointment Scheduling: Manage team calendars and create appointments for customers.
- Form Builder: Create custom forms to capture valuable lead information.
- Sales Pipelines: Move leads through different stages of the sales funnel.
- Memberships: Build unlimited courses, communities, and membership sites.
- Mobile App: Access the platform on the go for account management.
Ideal For:
Small businesses, freelancers, individual entrepreneurs, or marketing agencies just getting started who need comprehensive marketing tools but don’t require extensive client management capabilities. The main limitation is the cap of three sub-accounts, making it suitable for businesses focusing on their own growth or agencies managing a small, select client base.
2. Unlimited Plan: $297 per Month
The Unlimited Plan is ideal for growing businesses and marketing agencies ready to scale without diving into the complexities of white-label solutions. At $297 per month, it offers all the features of the Starter Plan plus significant upgrades.
Additional Features:
- Unlimited Sub-Accounts: Manage an unlimited number of client accounts, a game-changer for agencies handling multiple clients.
- API Access: Integrate with third-party applications for enhanced functionality.
- Branded Desktop App: Customize the platform with your branding, offering a personalized experience to clients.
- Advanced API Access: For more control and customization options.
Ideal For:
Growing businesses and marketing agencies managing multiple clients who need robust tools and customization options. This plan provides the flexibility and scalability required to accommodate an expanding client base.
3. Pro (SaaS) Plan: $497 per Month
The Pro (SaaS) Plan is designed for large businesses, enterprises, and agencies aiming to offer Software as a Service (SaaS). At $497 per month, it includes all features of the Unlimited Plan, with additional capabilities that enable businesses to provide a fully branded experience to clients.
Additional Features:
- SaaS Mode: Automate client setups and create pricing plans with customized features.
- White-Label Mobile App: Offer clients a branded mobile experience on both iOS and Android platforms.
- Custom Pricing Plans: Set your own prices and create pricing plans with customized features.
- Rebilling with Markup: Generate additional revenue by charging clients for phone, email, text, and AI services.
- Advanced API Superpowers: For tech-savvy users requiring deeper integrations.
- Zero GoHighLevel Branding: Present the platform entirely under your brand.
- Automated Sales Funnels: Create and manage sales funnels that effectively convert leads.
Ideal For:
Large businesses, enterprises, and agencies looking to offer SaaS solutions under their own brand. This plan provides the tools to create multiple revenue streams by offering phone support, email services, text messaging, and cutting-edge AI features to clients.
Additional Considerations & Costs:
While GoHighLevel’s pricing structure is competitive, there are potential additional costs associated with certain features and services:
- LC-Phone System: For making calls and sending SMS messages via GoHighLevel. Costs include local numbers at $1.15/month, outbound SMS at $0.0079/segment, and outbound calls at $0.0140/minute.
- LC-Premium Triggers and Actions: Access advanced automation capabilities such as integrating workflows with third-party apps like Slack and ChatGPT. The first 100 executions are free, with additional executions at $0.01 each.
- Content AI: For generating content, Content AI is available at $0.00009 per word ($0.09 per 1,000 words) and $0.06 per image.
- White-Label Mobile App and Zap: To white-label the GoHighLevel mobile app or any Zap integrations, additional costs apply. The white-label mobile app is $497/month, while the white-label mobile app and Zap service are $1,491 per quarter.
Final Thoughts: Which Plan is Right for You?
Choosing the right GoHighLevel plan depends on your business size, growth objectives, and required features. Here’s a quick summary:
- Starter Plan ($97/month): Best for freelancers, solopreneurs, and small businesses looking for essential marketing tools.
- Unlimited Plan ($297/month): Suitable for marketing agencies managing multiple clients and looking for scalability.
- Pro (SaaS) Plan ($497/month): Ideal for agencies and enterprises looking to build their own white-labeled SaaS platform with full branding control.
With its robust features and flexible pricing, GoHighLevel remains a top choice for businesses seeking an all-in-one marketing automation solution. Whether you’re a beginner, an established agency, or a SaaS entrepreneur, there’s a plan tailored to fit your needs.
